Turn Uncertainty Into Your Next Decade of Growth.
When growth stalls, competition accelerates, or AI disruption forces new decisions, you don't need another strategy deck. You need a clear path forward and the right thought partner.
Inflexus Advisory helps companies in consumer brand, retail, and tech accelerate commercial growth, modernize their business, and navigate transformations with more clarity and confidence. You work with a real operator (ex-Nike and Google) who has owned P&Ls, operationalized billion-dollar growth strategies, and delivered digital commercial results in the U.S. and Europe.
A Trusted Strategic Partner for High-Stakes Growth Decisions
Inflexus Advisory partners with executives at consumer brand, retail and tech companies to create a future-proof commercial strategy, digital growth, and transformational leadership with greater influence and impact.
Commercial Strategy
DTC & Digital
Transformational Leadership
Short- and long-term strategic planning designed to accelerate business growth, elevate brand positioning, and scale enterprise operations.
Advanced e-commerce, omni-channel marketplace, consumer experience, and loyalty marketing architecture built to own the modern consumer relationship.
Executive Coaching support for executives to lead through change with greater influence and impact.
About us
Nancy Choi-Dirks is a Nike and Google veteran with a track record for delivering results tied to a clear strategic vision. She is also a certified executive coach who has worked with hundreds of leaders on leadership development and transitions. She founded Inflexus Advisory to help executives navigate transformational change with sharper strategic clarity, more effectiveness, and more impact.
Outside of work: Nancy lives in the Netherlands with her husband and stepsons. She is usually in the pilates studio, the garden, or her office studio, experimenting with AI and content creation.
$30M-$10B
17+
Years in Business
Size of revenue
100+
Leaders coached
Decisions define decades
Every company reaches an inflection point. The organizations that thrive are not necessarily the ones with the most resources. They are the ones that gain clarity faster, align sooner, and act with conviction. Let's explore what's next for your business today.
"People trust her because she is thoughtful, direct, and always understands both the work and the people behind it. If you’re building something new, navigating change, or just need someone who can keep the wheels on without killing the ambition, you want Nancy in the room."
"I would recommend Nancy to any company looking for a leader who can drive business outcomes while building strong teams and relationships. She brings a rare combination of strategic thinking, operational discipline, and emotional intelligence."
★★★★★
★★★★★
"Nancy’s superpowers are curiosity, influence, consumer focused thinking, strategy creation and enterprise level thinking. Nancy is passionate about people, has a growth mindset and helps others to see the potential within themselves."
"She's fun, she's cool, she's strong, and you can trust her 100%. I particularly recommend her for companies that need someone who can see through complexity and muddles of thoughts and opinions, to turn it into clarity and confidence for a collective path forward."
★★★★★
★★★★★
FAQs
What types of companies do you work with?
Primarily with Fortune 500 or PE/VC-backed scaleups in consumer brand, retail, tech navigating growth, transformation or market expansion. U.S. and Europe focused.
Do you offer executive coaching?
Yes, we work with senior executives on transformational leadership, team workshops, and career transitions (promotions, pivots, and exits).
Is this consulting, advisory, or fractional leadership?
Depending on your needs, engagements can include one or a mix. e.g. A consulting project and fractional engagement to land the work.
Do you travel?
Travel is possible for critical meetings but we prefer a remote or hybrid approach.
How do engagements typically start?
Always with a conversation to understand your goals, challenges and opportunities. From there, we recommend the level of support that will create the greatest impact.
What is your pricing?
We offer custom packages depending on each client's needs and the engagement we agree on.